I really like this mascara, and that’s saying something!
Birchbox is good about mascara samples; usually you get one while you’re still using one. When this came in, I was using Smashbox Cosmetics’ X-rated Mascara. I loved its formula-truly liked everything about the way it worked. I hated the brush. Maybe I was just inept, but that thing and I never did learn to work together.
So i was ready to try It’s So Big, and I found myself quite happy. The hourglass shape of the brush enables me to put mascara where I want it and nowhere else. The volumizing formula is also excellent. It ages well, stays on well, and comes off well. Yes, I also judge a mascara by how it comes off. Lazy, remember?
Another thing I watch for in mascaras is how long I’m able to use a tube. Some that have seemed great at first started clumping way too soon. This one has proven itself in this regard; I’ve been using it for quite a while now and it seems every bit as nice today as it was on the day I opened the tube. I have a feeling this one may be purchased soon. I’m definitely pleased!